|
Share this infographic on your site!
Embed this infographic on your site!
Facebook: Behind the NumbersGreatBusinessSchools.org takes a look at the driving forces behind the site that is 1 out of every 5 page views online.Advertising[top 30 in money spent-industry cluster]1. Zynga-Social Gaming 2. Fab.com-Design Blog/Retail 3. Electronic Arts-Video Games 4. Proctor and Gamble-Consumer Goods 5. AT&T-Telecommunications 6. American Express-Financial Services 7. Experian-Information Services Group 8. Groupon-E-Commerce 9. Walmart-Retail 10. Microsoft-Software 11. Google-Internet/telecom/software 12. Verizon-Telecommunications 13. Ebay-Online retailing 14. Unilever-Consumer Goods 15. Nestle-Food Processing 16. Samsung-Conglomerate 17. Dell-IT/ Computer hardware/software 18. Disney-Mass Media 19. L'oreal-Personal Care 20. Starbucks-Restaurants 21. Citi-Financial Services/Banking 22. JPMorgan Chase-Financial Services/Banking 23. Turner-Entertainment/Cable 24. Nike-Apparel 25. Mastercard-Financial Services 26. Visa-Financial Services 27. McDonalds-Restaurants 28. Anhauser Busch-Beverages 29. HSBC-Banking/Financial Services 30. Ford-Automotive Most Popular IndustriesFinancial Services-6Retail-3 Telecommunications-3 Software-3 WomenWomen are more active than men on FacebookMen prefer pictures of women Women prefer pictures of women Everyone prefers pictures of women? Women upload and are tagged in 2x more photos than men. Averages Women uploaded photos= 347 Men=179 Women tagged photos=73 Men= 35 North American women aged 18-24 are the most common Facebook demographic Account for 5% or 25,000,000 As compared to... Men of every age in Asia = 4.9% While the population of Asia is 4+Billion And the population of North America is 520 million Games27 Million users bought virtual goods through Facebook Payments in 2012Totaling $810 million All but $5 million from games Most popular Facebook games [and creator/owner] Garden of Time-Playdom The Sims Social-EA Cityville-Zynga Double Down Casino-Double Down Indiana Jones-Zynga Words With Friends-Zynga Bingo Blitz-Buffalo Studios Empires and Allies-Zynga Slotomania-Playtika Diamond Dash-Wooga Driving at what?Established marketsNorth America is moving towards saturation point at 50.3% of population 27.5% of Europe use Facebook North America is only %5 of the world population Europe is 12% of the world population That leaves 83% of the world as a largely underutilized client base. Emerging markets [Continent-percentage using facebook.-percentage of world pop] Asia-6.88%--55% Africa-5.1%--15% The Caribbean-15%--.5% South America-36.06%--6% Fastest Growing Countries 2012 Brazil +29 mil India +21 mil Japan+11 mil Indonesia+10 mil Mexico+10 mil Vietnam+7 mil US +6 mil South Korea+5 mil Thialand+4 mil Germany +3 mil Sources: http://www.businessinsider.com/the-30-biggest-advertisers-on-facebook-2012-9?op=1 http://www.people.hbs.edu/mpiskorski/papers/FA-Platforms.pdf http://thecopypasteblog.com/7-amazing-facebook-infographics-compiled/ http://www.insidefacebook.com/category/games/ http://infographiclabs.com/news/facebook-2012/ http://www.data360.org/dsg.aspx?Data_Set_Group_Id=644 http://www.socialbakers.com/blog/1290-10-fastest-growing-countries-on-facebook-in-2012 CIA Fact Book ![]() |