Face Squared – The Numbers Behind Face to Face Networking


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As the digital workforce continues to grow

■ 83% of employees work remotely at least part of the day.
■ 70% of young professionals believe “It is unnecessary to go to the office.”
■ 45% U.S. workforce has a job suitable for full-time or part-time telecommuting.
■ 39% socialize more online than in person
■ 20% prefer digital communication over any other.
■ 10% of US conversations take place through the Internet

Business collaboration tools get more complex and reach more people
■ phone->conference call->email->IM->Video calling->shared screens->enterprise social media
However, nothing is more effective than in-person interaction
■ Face-to-face conversations tend to be more positive, and perceived as more credible, in comparison with online.
● Nonverbal – it’s not what you say but how you say it
○ Only 7% is communicated through actual words, 38% through the way the words are spoken and 55% through our facial expressions
○ Business tells, perception of sincerity is affected by nonverbal cues
○ If communication is mostly nonverbal, is video the solution?
■ Meetings:
● 58% report traveling less for work
● 59% report using technology more for remote business meetings
● 84% report preferring meeting in-person.
○ 85% – Build stronger, more meaningful business relationships
○ 77% – Ability to read body language and facial expressions
○ 75% – More social interaction, ability to bond with co-workers/clients
○ 49% – Allow for more complex strategic thinking
○ 44% – Better environment for tough, timely decision-making
○ Increased Idea Quantity

Networking Success

■ People who got most results from their networking efforts participate more in “face-to-face” casual contact networks
■ 72% of those surveyed said they were influenced by looks and handshake
■ A Business card is a physical connection to make both a first and lasting impression
● Most important situations for physically attending
○ 93% negotiating with people from different languages/cultural backgrounds.
○ (82%) negotiating important contracts
○ (81%)interviewing senior staff for key positions
○ (69%)understanding important customers
○ Attending shows mutual acknowledgment, respect, and action.

Is it worth a plane ticket? Face to Face ROI
○ 95%: Survey respondents who say face-to-face meetings are essential for long-term business relationships
■ $12.50: Value companies gain for every U.S. dollar they invest in business travel
■ 40%: Prospects converted to new customers through face-to-face meetings
■ 28%: Current business that would be lost without face-to-face meetings
■ 17%: Profit the average company would lose if it eliminated all business travel
■ 3: Years it would take for profits to recover
● Finding a New Job

Effectiveness in finding new employment
■ Traditional Networking: 46%
■ Internet Job Boards: 25%
■ Agency/Recruiter: 14%
■ Direct Approach: 7%
■ Other: 7%
■ Newspaper / Periodical: 1%

“At least 70%, if not 80%, of jobs are not published, yet most people are spending 70 or 80% of their time surfing the net versus getting out there, talking to employers.” –Matt Youngquist, the president of Career Horizons